What is a content trailer?

“A picture is worth a thousand words” is an expression that has been used to express the power of images. It is no secret that the human brain thrives on images, with vision being 80% of information input to the brain. Audio pales in relation to vision by only 19% of all input, with the other senses comprising 1%. This will vary on circumstances, however, in the classroom this would be an appropriate breakdown.

Content Trailers can be one of those tools that establish a strong visual point for students to grasp while they begin to inquire.

So what is a Content Trailer? Very simply, a Content Trailer is a short, 2- to 3-minute, media-rich experience from which a point of inquiry can begin. The vehicle is unimportant in the relationship to the concept. Providing students with the images and sounds that can be attached to the textual information that they will be exploring can provide a profound shift in the way learning is engaged. Content Trailers can be one tool to help the process of inquiry begin.

(From: http://www.ezedia.com/company/news/newsletter/eW_01_2006.html#3)